Get To Know: XoxRufus

Justine Durrant

xoxRufus is another fabulous designer from Instagram. I love finding these little gems on Instagram with tremendous talent and creativity. I absolutely love her charms!

A word from the Designer:

Hello! I'm Ruth Thompson, I'm nearly 21 and am a third year university student from England and I run the YouTube channel xoxRufus and the Etsy shop Kawaii Studios. I work with polymer clay and also design graphic acrylic pieces. I sell both jewellery and planner charms on my shop. I can't really remember how it started but I believe i was introduced to polymer clay by a friend when I was around 11 years old, and I have been creating with clay ever since.

What inspires me? This is a very hard question to answer because I rarely ever feel 'inspired', usually an idea will pop into my head and from there I will make a few new pieces that I love, that's when I feel 'inspired'. However I feel so motivated following others on Instagram, recently my wonderful friend Lianne (@dacraftylilninja) has just been blowing my mind with her talent and every time she pops up on my Instagram feed I feel the need to start crafting. I find I get my motivation from others for sure but inspiration is something I just can't seek out it has to just come to me.

It sounds weird to say I own a business but yes I own an online jewellery shop on Etsy called Kawaii Studios. Due to the fact that I'm still at university I can't work full time on it so although it's my only income it's more of a part time job. After university I still do not plan to do my shop full time as I worry it will become something I do not enjoy, but you never know where life will take you so who knows?

I have so many ambitions for my shop, I always have at least 5 or 6 projects rattling around my brain that I don't have the time or the funds to get off the ground easily. I want to make acrylic paperclips, new necklaces, phone cases, stickers, you name it! Hopefully I can start ticking them off the list at some point!

A word from the Maker Heart Team:

Thank you so much Ruth for inspiring us with your cute creations. We do hope to see you reach your goals and have all of your imagined creations on your store one day. We hope to see more of your talent on Maker Heart soon. Good luck with the rest of your studies!

Show Ruth some love and support and pop on over to her social media pages listed below.


● Facebook:

● Instagram: xoxRufus

● Personal Instagram: Everyday.Ruth


● Etsy:

● Instagram: Kawaii_Studios

● Facebook:

Categories: Clay
Tags: characters, charm, clay, jewelry, polymer-clay